Probiotic yoghurt drinks claim to improve your immune system and help digestion but EU watchdog found that these drinks and supplements do not live up to their promises. They found no scientist evidence that products like Actmel and Yakult have any healthy benefits at all.
More than eight hundred claims were dismissed the watchdog concerning the increasingly well-liked probiotic drinks, yoghurts and supplements, decree that implications the products could strengthen the natural defense system of the body and diminish gut problems were either too general or could not be confirmed.
The hypothetical health benefits of probiotic goods facilitate producers to sell them at much higher prices than ordinary yoghurts and milkshakes. For example the cost of test a packet of seven bottles of Yakult is double than the price of the same quantity of chocolate milk.
Last year the Advertising Standards Authority regulator disqualified a TV advertisement for Actimel produced by Danoane, which proposed that it clogged kids from falling sick. The Advertising Standards Authority regulator ruled that promotion was deceptive and its claim that the drink was scientifically confirmed to help support your kids’ defenses was not supported.
As a result Danone has afterward plummeted most of its claims that Activia yoghurts and Actimel drinks enhance the immune system. The claim was supported by elegant, placebo-controlled and double-blind human studies, explained a spokesman from Yakult. He added the European watchdog has been unnecessarily rigorous.